In stark contrast to the established agency model, Luminous core team works globally and collaboratively on all client projects. We work together across disciplines, cross-pollinating not fighting for attention (or revenue). It’s a model that is good for business, and great for clients.

Regardless of geography, we connect our best minds with the client problem, bringing broad and deep experience to both strategy and execution. This international approach is born from my experience working in senior marketing agency roles in Asia.

We successfully delivered large and challenging projects at group level by breaking down the traditional barriers between disciplines and creating fast-moving virtual international teams with key senior talent. Clients loved the access to the smartest minds across the network, and the results we delivered. It was intense, refreshing and rewarding.