Contemporary luxury & premium brands are not about conspicuous consumption, but about relevance, values, craftsmanship and ethics. Creating unexpected delight, they are understated, on point, and provide extraordinary experiences.

Contemporary luxury brands have an international perspective and consumer base. Luminous collective team is intentionally global with a focus on Asia, the fastest-growing market for luxury brands and experiences. We understand the signatures of the contemporary luxury brand experience, creating brands that engage luxury consumers at all touch points. We’re building brands in ultra-luxe homewares & living; luxury tourism, destinations and resort experiences, premium beauty, wellness, and lifestyle.

Our depth of international experience and local insight makes all the difference for emerginzg brands and established businesses entering new, important markets. We provide innovative services that deliver tangible outcomes. For example: trans-creation of brand names for the China market. We develop a brand name that brings your global brand idea to life. This nuanced expression of the brand essence will resonate with the culture and consumer aspiration. A simple ‘translation’ won’t achieve that powerful impact.

• Research & consumer insights
• Brand strategy for a new brand or refine for new markets
• Trans-creation & naming
• Creative brand identity & brand voice
• Packaging design
• Copy & content strategy
• Content execution
• Digital platforms & consumer data analytics
• Market entry & activation
• Luxury PR